MeTrans | Product Teaser Commercial Series

Metrans was bringing to market a very unique set of products marketed toward the hospitality and emergency sMetrans was bringing to market a very unique set of products marketed toward the hospitality and emergency service industries and needed an eye-catching, detailed video that explained the products. Specifically, they mentioned a series of Range Rover commercials that they enjoyed and I attempted to work with the production company that hired me to get what we needed to recreate the look.

We had a few crewmembers on hand to assist me, and were able to come up with some creative lighting set ups with what little equipment we were provided.

The original editor for the project also dropped out, and I ended up doing the final edit, color, and quick graphics on each of the 14 videos.

After some bouncing of ideas, I was able to get the production company to agree to let me design a custom motion graphic for one of the more eye-catching carts, The Executive. I designed a sleek, hand drawn graphic to go along with its video, which was a hit with the MeTrans team:

We shot this series of commercials on the Canon C200 using a small jib, various small LED lights, and Arri 650w and 300w fresnels. Audio was captured on an Audio Technica AT875 and a Tascam 4-track recorder.